Finance Monthly Taxation Awards 2020

UNITED KINGDOM FIRM PROFILE Analyse. Decide. Execute. We help well-known multinationals solve some of their most complex tax problems by providing the best advice and nothing else. Our ethos is to simplify the decision- making experience to help our clients make better decisions. Who we are and what we stand for ADE Tax was founded in 2018 to provide large multi- nationals with the best advice on themost complex issues, and nothing else. Since then we have advised some of the world’s best known companies across infrastructure, financial services, healthcare, tech and social media on their most pressing and complex problems and disputes. Often these arise when seeking to fit a complex range of commercial constraints with increasingly fragmented tax law across different jurisdictions. We have become especially known for transfer pricing and dispute resolution, which can often go together. Where necessary we have led litigation efforts to resolve disputes and are currently working on cases which may prove to be ground breaking. We have also supported clients’ negotiations with senior government officials and the OECD. The best advice and ‘nothing else’ is still central to our mission; so many great tax professionals in the Big 4 and large firms are conflicted by the need to sell propositions and the time of juniors and to specialise in a particular area of tax or industry. We complement their efforts through a mix of analysis, creativity and insight from other situations which are only apparent as a result of working across industries and taxes. Sometimes we help clients by approaching a traditional problem in a fresh way, something that’s much easier for us to do than a large firm. Other times it is about cutting through the noise to identify the simplicity of the underlying choices. Recommendations from those with whomwe are working have been key to our growth. These have come not only from clients but also Big 4 partners who have seen what we offer when teaming on one project and recommended us to others. We pay especial attention to the quality and rigour of our advice. All our significant technical views are reviewed by a selection of the most renowned tax QC’s with whom we have forged close relationships and our legal research is supported by more junior barristers. Our analytical advice is supported by specialist data analysts and the best tools Transfer pricing Helping clients re-think their approach to transfer pricing analysis and the assumptions which underpin it, ADE Tax analysis especially focuses upon generating fresh insights as to where value lies and the means by which it can be appropriately divided. We have teamed up with leading valuation consultants and analysists to deliver projects and are advising on disputes which, if unresolved before litigation, could become globally significant. Design The best design is about using analysis to understand and minimise trade offs between competing constraints. Optimising the overall commercial outcome is what counts and our tax planning is only ever focussed on that. We have helped clients make sense of some of their most complex problems, helped reshape global supply chains and relocate activities across border. Disputes and litigation ADE Tax help clients resolve disputes especially concerning transfer pricing, diverted profits tax and debt. Many disputes we inherit have lost their sense of purpose and direction; we ensure tax authorities must set out what they believe and why and ensure effort is only expended upon what will move resolution forward. Sometimes an understanding of why different views are held is key to a negotiated resolution. Other times it is an indicator that litigation is the only course and time spent negotiating is likely to be wasted. Either way careful analysis is key to making better decisions. We have successfully represented clients before the First and Upper Tribunals and have a pending case at the Court of Appeal. Policy and government engagement Many clients risk significant extra tax and double tax as a result of unilateral and multi-lateral initiatives around digital taxation. ADE Tax are supporting clients who wish to constructively engage with the OECD to promote workable and fair multi-lateral policies and helping client design legislative proposals. We have strong relationships within areas of UK Government and have helped design legislative changes which have now been enacted. CONTACT W: www.adetax.co.uk E: mark.bevington@adedecision.com 15